Alexander Bard is a Swedish musician and philosopher. He was born in 1961 in Medevi, Sweden.
His musical career started in 1982 with the establishment of a band called Army of Lovers. Later, he went on to establish a band called BWO.
Their debut album had 20 hit songs in Scandinavia and Europe. In 1997, after much research and study, Alexander decided to covert to Zoroastrianism. His Sadreh-pushi was performed in Swedish city of Gothenburg.